Marketing Layout Samples

Here are 2 more layout samples. Please provide INPUT. Our marketing efforts are ESSENTIAL to the success of the Association.

Oct. Meeting Minutes

There was no secretary present at last Friday's (10/26) meeting. By recollection, the items discussed were as follows–

Old Business: A check was issued to the national alumni association. Spelman has paid remaining balance from BTS cookout.
Financial Report: Financial secretary was not present, but a detailed report was distributed to the group. A suggestion was made that a simplified report should be prepared for future distributions. One that members could more easily decipher.
Elections: Donovan Samuels presented a list of nominees. Offices were not specified.
Events: The Bachelor Auction organizers were not present. No progress reported. The New Years HBCU party has been cancelled due to time limitations. The members agreed to move forward with planning an event in February to coincide with a possible visit by President Franklin. There is a possibility of retaining Magic Johnson for this event as well. Cecil Brim and an associate of Eric Rice are point persons. In December, there will be a recruitment fair that we should have a presence at.
Membership Committee: There was a membership meeting held at my apt. earlier in the month. Immediate goals include to reconcile the national and local mailing lists. Once compiled, we will be conducting a survey to gauge the local alumni population and form a basis for recruitment/reclamation. Also, we are working on a membership drive event to take place in Nov. or Dec.
Marketing Committee: A meeting was held this month and it the immediate goals include creation of a marketing package for assisting in attracting corporate sponsorship. A sample layout was distributed. An email template was introduced. Its purpose is to direct traffic to this blog and present a more professional image when we contact members. This blog was introduced. In discussion, security/privacy issues were mentioned esp. in regard to personal info appearing on the site. Also, it was decided that there needs to be a point person who is responsible for establishing and maintaining relationships with corporate donors.
Open floor, Questions etc.: I don't recall. Assistance?

Please assist in filling in omissions by posting missing information in the comments section below. I will update these minutes as needed.

Thanks,
Michael Glasco

note: We want to thank all that attended and welcome new alumni Troy Brown and Almuhtada Smith.

Profile Layout

Here is a sample layout for the "Profiles" marketing piece. Maybe we can do 5 a month and add them to the blog. Please provide feedback.

MG

Oct. PR/Marketing meeting notes

The website needs to be redone. Michael Glasco is point person.

We are developing a sponsorship package to attract corporate partners. One part of the theme will be profiles of successful alumni. The other thing we will highlight is our scholarship efforts. It will be printed in limited quantity (<100). Eric Rice and Jonathan Pryor are developing the written content. Michael Glasco will handle the layout. Layout sample to be by finished by 11/1. The printing budget is ??. Delivery date is ??

Needed: A member who can develop and maintain relationships with potential target corporations.

The committee also discussed upcoming events such as the New Years Eve HBCU event and the bachelor auction.

If anyone has expertise in marketing and/or corporate sponsorship efforts, please step forward, we need your help.

GLAMAA Blog test

Upon examination of a few relevant websites including those mentioned recently, I think a site CAN be a great tool for building our organization, but we must give brothers a reason to visit frequently. I present this test run for the GLAMAA blog.

It provides a vehicle for the organization to present messages in a unified way. Its a big improvement over generic emails.
I will commit to being the "admin" if everyone agrees to move forward in this direction, but the great thing is that anyone on an approved list can post. And its very easy to do. Also, anyone can leave a comment on a thread.

The real point is for this blog is to serve as a hub for the org including:
events
bios
contact info
dues paying paypal link
notices
committee info/progress
community sevice projects
discussion threads (jena 6, aids, poverty, education etc.)
anything at all! the point is it can be completely flexible and very dynamic

I think we can drive traffic to the site on a regular basis via teaser emails (a la Evite) w/current post headlines as links.

Please take a look and be ready to discuss. Pass it on to whomever you see fit for feedback, BUT it is not official and will not be announced/presented to the members UNTIL there has been time to address issues such as:

•who should be able to post (paid dues?)
•what contact info will be posted
•what else should/could be included (including from past GLAMAA site)
•other issues/concerns that you can think of

**try replying in the comments section

Michael Glasco

Related Alumni association sites

Please check these out and make note of what you feel is good content and what doesn't keep your interest.

http://www.morehousemenofcharlotte.com/
http://www.morehouseatl.org/
http://morehouse-phila.org/
http://www.morehousedc.org/
http://www.morehousemanhattanalumni.org/
http://www.baltimoremorehouse.org/aboutus.html
http://www.detroitmorehousealum.org/links.htm
www.gcmaa.org/about_us
http://www.njmorehousealumni.org/events.html
http://morehousealumni-memphis.blogspot.com/
http://alumni.usc.edu/baa/about_us_founder.htm also for Content for website and marketing about Thomas Kilgore
also
http://www.dstla.org/Prg8-Scholar.htm
deltas give out 17k a year in LA!

Alumni success profiles

We are creating a marketing document to help promote the activities of the Alumni Association to solicit funds, and we would like to focus on examples of some of our best and brightest local alumni and students. We would like to include a brief statement, picture (action picture or in work clothes), and brief title, job description, etc of distinguished Morehouse Men. We would like the opportunity to include your likeness and statement about the mission of the alumni association, the college or the need to send students to Morehouse.

The following list is what we have compiled:
Robert Davidson-Entreprenuer
Jacque Sexton-Bank VP
Seith Mann-Director
Terrell Smith-scientist Cal-tech
Kwasi Connor-Scientist-USC
Calvin Jackson-Education
Rupert Byrdsong-lawyer
Dr. Littlejohn physician-passed
Brent Tilley-teacher/ Political pact
Almuhtada Smith-law Student UCLA/entreprenuer
Dennis Cummings-Business Student USC
Stan Washington
Oscar Moore-Physician
Tony Mack- Entreprenuer

I have no guarantee that all of these people will be available, or that all will have quotes and pictures that will be used, but we ask that you do make yourself available for the process. I am also interested in any other people who might be great examples of Morehouse men in the LA Area. We are looking for our shining lights, and to show that Morehouse Produces great men who give back to their community and reach for excellence. We are showcasing young graduates and seasoned contributors for this campaign. I hope you can help.

Eric

GLAMAA support personell needed

Hi All,

I want to mention some GLAMAA support activities that have (historically) been performed by volunteers rather than officers. That is, the tasks were not specific to an existing office but were needed or desired. The volunteer approach was taken rather than expanding the duties of an office or creating a standing committee. The following list may not be complete, it is only what I recall.

sunshine: acknowledgement and expression to alumnus or family during crisis
web master: creation and maintenance of a web site
web services: filing for site name, site hosting, recurring fees
contact list maintenance: update and distribution of contact list
notices: distribution of info to alumni
mail: receipt of and distribution of USPS items
mail: maintenance of a postal address
email: maintenance of email system
phone messages: maintenance of phone message system
Tiger Tales newsletter: guest editor

In some organizations the mission, goals, and guidelines for the authority, limitations, and protocols are available either in writing or by understanding of the institution involved; for example, a lawyer belonging to a legal association probably doesn't need lots of framework when performing on an ad hoc committee. Not true for an organization like ours; the only common experience that can be assumed is that everyone attended the same undergraduate institution at some time.

As we embark upon rebuilding, rejuvenating, and cleaning house maybe we should work as a team with many star squads, rather than a team with many stars?

Best wishes,

Calvin

PR/Marketing Committee

This committee consists of Maurice Hale, Michael Glasco, Eric Rice and Jonathon Pryor currently. Our job is to create a winning professional image for the college. In my opinion, this includes a marketing piece, meaning a view book of local alumni and students and success stories featuring GLAMAA. We also want to create a social image as well. Everything is up for discussion. Lets get together.